<text response_time="2021/05/05 10:36:12 pm CET" respondent_ID="R9" respondent_descriptor="ESG Director" language_policy="Yes"> 
<Q: Please elaborate on your language policy.> Brand guidelines and branding  
<Q: What makes a good packaging label? What information should be prioritised?> Materials and their carbon value  
<Q: Can you describe your approach, or the approach of your organisation, to supporting/point-of-sale information with regard to plastic packaging?> N/A 
<Q: Are there any examples of labelling that you are especially proud of? If you aren't involved in design, please tell us about some packaging/labelling that you especially like, and why.> N/A 
<Q: What information would you wish to be included on packaging labels, if e.g. space and branding weren't an issue?> Carbon  values of product and its contents  
<Q: Is there anything that you purposely avoid including on packaging labels?> N/A 
<Q: What do you most want consumers to take away from the text on packaging labels? Is there any messaging that you feel isn't landing with consumers?> The carbon cost of the packaged product 
<Q: Do you have any other thoughts or comments you would like to share?> "The medium is the message" 
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